Creativepool is the networking resource for creative companies and individuals where it’s all about the work (2024)

Features

Sustainable Packaging: How to Do It Right #SustainabilityMonth

How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...

Inspiration

ALIMAbring Breath for All across sub-Saharan Africa #BehindTheIdea

Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress.ALIMA works with ministries of health...

Workshop

How much should I charge as a freelance copy editor?

“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...

Workshop

The Ultimate and Comprehensive Guide to Freelance Tax

In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...

Job Description: Events Designer

Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...

Leaders

#techtuesday: DIY robots, flying brains in space, hypersonic passenger planes and other stories

The kit that transforms any household object into a robotToymakers The Crafty Robot have launched a crowdfunding campaign for its latest design - a DIY robot that can follow you around the house and bring you drinks. Smartibot is an educational,...

Workshop

The Economics of Remote Work for Creatives: Financial Benefits and Challenges #MoneyMonth

In an era of ubiquitous digital connectivity and in the wake of a transformative pandemic, the creative industry has been revolutionised by the rise of remote work.Once anchored to physical offices, creative professionals now find themselves...

Workshop

Freelance Financial Management Tips for Creatives #MoneyMonth

I've never been good with money. Since becoming a fulltime freelance creative, however, it's a skill I've been forced to acquire because accountants are expensive and "getting creative" when balancing the books means something else entirely.What...

Inspiration

Is the Death of Physical Media a Good Thing for Sustainability? #SustainabilityMonth

In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...

Inspiration

The Power of Content Marketing for Success of Tech Startups

In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...

Inspiration

#MemberSpotlight on freelance 2D animator and illustrator Gabriella Jardine

How did you get into the industry?I visited AFDA, a Film school in Johannesburg, South Africa, when I was scouting out colleges after High School. For some reason, the animation department really attracted me. It might have been because I was...

Industry

How to hire a Photographer

In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...

Workshop

Doppler & Dubbs covers the entire range of the sound postproduction process and have over 40 years years of industry experience to draw from.Working as a team, their skills cover the entire array of the sound post and music production processes...

Industry

What the second rise of Trumpism could mean for creatives

As we all know, the creative industries thrive on the principles of diversity, open expression, and global collaboration. These are not principles even the most ardent supporter of former president Donald Trump would ever align him with and with the...

Industry

Creative Careers in Gaming Industry - TOP 6

Looking for creative caree­rs in gaming? The gaming industry has plenty of roles for those­ with artistic talent who love creating game­s.This article will introduce six exciting care­ers, from game artists to game...

Inspiration

Fellow creatives, here are five ways to start the year right

We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...

Workshop

Carwow relaunches brand as the car-changing marketplace for life-changing moments # BehindTheBrand

Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments.Set around the insight that it’s often...

Inspiration

The Definitive Game Art Outsourcing Guide 2023

Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...

Industry

How much should I charge as a freelance furniture designer?

As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...

Features

The 10 Best Fictional Brands of All Time #MediaMonth

While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...

Leaders

#GettingToKnow James Hacking, Founder and Chief Playmaker at Socially Powerful

Tell us a bit about your role! Is there a “typical” day?As Founder, you have tons of different roles, and as the agency has become more established, you zone in on your strengths and weaknesses. My typical day looks at new business, how...

Workshop

Essential Graphic Design Gear for Freelancers

A poor creative never blames his tool but in the same breath, without our tools we probably wouldn’t be of much help to anybody. Having the right tools and equipment is vital when it comes to delivering exceptional work and staying ahead of the...

Inspiration

#MemberSpotlight on CGI Artist Alex Massey

How did you get into the industry?After several years surviving in retail after finishing university, I ended up moving to Toronto, Canada and got my first job as a 3D scanning artist and modeller for SGSCO.It was great fun using industry leading...

Inspiration

#MemberSpotlight on freelance documentary and travelphotographer Mark Benham

How did you get into the industry?After almost 30 years as a graphic designer and art director I needed a change. I went to Portugal and began working on a photo book about the country; which was subsequently published, kickstarting my photographic...

Features

How AI Can Save Creatives Money Without Replacing Us | #MoneyMonth

If you’re a creative currently in the midst of an existential crisis; you’re not alone.On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...

Features

From stock imagery to AI: revolutionising content creation for brands on a budget #MoneyMonth

Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...

Features

How is adland preparing for Eurovision?

For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...

Industry

How to hire a great filmmaker

Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...

Inspiration

#MemberSpotlight on freelance sound designer Toby Griffin

How did you get into the industry?I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...

Inspiration

#MemberSpotlight on Belgian freelance illustrator Steven Van Hasten

How did you get into the industry?As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...

Features

How to hire a great multimedia designer

Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...

Features

How to choose an SEO company

For a long time, SEO (search engine optimisation) was something of a dirty word in marketing circles but thanks to Google’s continual updates the keyword stuffed blogs that typified many SEO strategies of the early 2010’s are now relics...

Inspiration

Photographer and Creative Director Constantine Lourdas | #MemberSpotlight

This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...

Inspiration

Resolutions to Make 2023 the Year You Accelerate Your Social Success | #PredictionsMonth

Andrew Trotman is CEO and Founder of KOMI Group, the award-winning social media marketing, talent and content licensing agency who, as well as providing exceptional service to clients, owns its own social media brands such as It’s Gone Viral....

Industry

Make business green again - Going green without greenwashing

Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...

Workshop

Studying the quiet evolution of The Frameworks | #CompanySpotlight

For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...